国开《商务英语2》Unit 3 Self-test（10分）

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一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。

1．—This is Focus Advertising Agency. How may I help you?

—                     

Excuse me, I’d like to buy a pair of sports shoes.

Hi, there. I’m glad to introduce myself to you.

I need some information on the advertising rates of your magazines.

2．—                      

— I’m planning to go to Canada for further study.

Why are you going to resign your current job?

When do you intend to resign your current job?

What is your intention after resigning your current job?

3．—                      

— Once a week.

How soon will your department finish the meeting?

How often does your department hold a meeting?

How long will the department meeting last？

4．—                      

— It will take at least three weeks.

How soon will you finish our TV commercial?

When will you finish our TV commercial？

How long have you finished our TV commercial？

5．—                      

— We would like to get in with the fall publication, if possible.

How much do you plan to spend on advertisement?

Which edition would you like your advertisement to appear in?

What do you want to say about your products in the advertisement?

6．The Digital Image Processing of this copier is a prime reason you can ______ on it.

account   

count

discount

7．The Smart Color Laser Copier is comparable        professional editing.

to

on

at

8．It will take at least two weeks just to get the storyboard ______.

write up

writing up

written up

9．Our advertising rates are       size and location.

depended on

put on

based on

10．Remember we want to create a forward-looking image ______ increase the awareness of our brand.

as well as

but

so

11．二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.   1   

A. 明天之前我们广告公司将会索取广告的主题。

B. 明天之前我们广告公司将会收到广告的主题。

C. 明天之前我们广告公司将会拿出广告的主题。 

2. Product advertising aims at increasing sales by making a product known to a wider audience.   2   

A. 产品广告旨在通过广泛宣传其产品来提高销售。

B. 产品广告提高了销售，从而让广大消费者了解了产品。

C. 产品广告在增长销售的同时也把产品推荐给了消费者。

3. A good advertising program tells potential customers the benefits derived from the use of products.   3   

A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

B. 一个好的广告方案告诉潜在的客户如何使用产品。

C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。

4. You can use either your own designers or a team of designers in our agency.   4   

A. 您可以同时采用您自己的设计师和我们公司的设计团队。

B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。

C. 您不应采用您自己的设计师，而应采用我们公司的设计团队。

5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.   5   

A. 舆论广告展示公司重要形象，履行公共事务。

B. 舆论广告强调公司地址的重要性，展示高大形象。

C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。

(1)

(2)

(3)

(4)

(5)

12．二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。

  Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. 

  Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.

Decide if each of the following statement is TRUE (T) or FALSE (F). 

Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.   1   

 2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.   2   

 3. According to the text, there are three types of media used in advertising.   3   

 4. Product advertising is different from corporate advertising.   4   

 5. This passage is mainly about the history of advertising.   5   

(1)

(2)

(3)

(4)

(5)