国开《高级商务英语阅读》阶段学习测验(第8章,5%)

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1.

Reading the following passage and choose the best sentence (A-H) to fill each of the gaps.

(1)   1    If so, then you’ll be joining the millions of entrepreneurs who have carved out a niche in the world of e-commerce.

At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. (2)   2    The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and the early 2000s.

Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. (3)   3    With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce.

The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. (4)   4    These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.

(5)    5   

B2B (business to business) —(6)    6    One example is manufacturers selling to distributors and wholesalers selling to retailers.

B2C (business to consumer) — B2C consists of businesses selling to the public through shopping cart software, without needing any human interaction. This is what most people think of when they hear “e-commerce.”

C2B (consumer to business) — In C2B e-commerce, consumers post a project with a set budget online, and companies bid on the project. (7)    7   

C2C (consumer to consumer) — This takes place within online classified ads, forums or marketplaces where individuals can buy and sell their goods.

A This involves companies doing business with each other.

B Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022. The U.S. spent about $460 billion online in 2017.

C The consumer reviews the bids and selects the company.

D E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs).

E As in any new venture, the first step in succeeding in e-commerce is to set goals.

F Are you thinking about starting a business where you sell your products online?

G As with traditional commerce, there are four principal categories of e-commerce: B2B, B2C, C2B and C2C.

H As mobile devices became more popular, mobile commerce has become its own market.

(1)

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(2)

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(3)

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(4)

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(5)

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(6)

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(7)

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2.Match each vocabulary word on the left with the correct definition on the right.

relevance 

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distributor

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taxation

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